Eyes On You

The Eyes on You Jacket begins with an unsettling question: what if the clothes you wore could look back?

Across vivid red velvet, three-dimensional eyes appear at unexpected points on the chest, sleeves and body. Black beaded lashes hang beneath them, moving as the wearer moves. Each eye contains a magnet, and the jacket comes with a separate magnet that lets you change the direction of its gaze. One moment the eyes look straight ahead; the next, they seem to have noticed something beside you. The wearer decides where they look.

The silhouette makes that presence impossible to overlook. Exceptionally broad shoulders form a sharp line before dropping straight through the body. An irregular collar, sculpted front opening and pointed hem disturb the familiar shape of a jacket. Inspired by the uneasy feeling of being watched, Eyes on You turns a garment into something playful, theatrical and just a little unnerving.

FABRIC : London velvet in a vivid red tone. Its dense, soft surface gives the jacket depth, shifting between rich shadow and brighter red as it catches the light.

ARTWORK & DETAILS : Three-dimensional eyes are placed across the front and sleeves, each framed by red velvet and finished with hanging strands of black beads that form exaggerated lashes. A magnet within each eye allows its gaze to be adjusted using the separate magnet supplied with the jacket. Small black beads also hang from the sleeve edges and hem, extending the movement of the artwork beyond the body.

SHAPE : Built around exceptionally broad, structured shoulders with a sharp, straight drop. The boxy body finishes around the waist, while wide sleeves, an irregular collar, a sculpted front opening and a pointed hem give the jacket its distinctive outline.

FIT : Relaxed through the body, with a deliberately exaggerated shoulder line. The jacket holds its shape at the top and falls straight beneath it. Refer to the size chart for your preferred fit; the shoulders are designed to appear broad even in your usual size.

INTERACTIVE DETAIL : A separate magnet is included with each jacket so you can adjust the direction of the eyes to your liking. Move it gently near an eye to guide its gaze. Handle the eyes and hanging beadwork with care when wearing or storing the piece.

MAKING TIME : Each Eyes on You Jacket takes approximately 30 days to create. Its structured silhouette, individual three-dimensional eyes, magnetic details and hanging bead strands require careful construction and placement. Minor variations in the hand-finished details make each piece individual.

CUSTOMISATION OPTION : Conscious of our environmental responsibility, Insane Shell is a 100% made-to-order brand. Every piece ordered through our website is created specifically for you. Our standard size chart is designed to accommodate a wide range of body types. If you require alterations, select the CUSTOM option while placing your order, and our team will contact you for the necessary measurements and details.

PLEASE NOTE : The eyes and hanging beads are dimensional details and should be handled gently. Slight variations in their placement and finish are inherent to the making process.

DELIVERY TIMELINE : Your jacket is made only after an order has been placed. Please allow approximately 30 days for production and dispatch, followed by 3–15 days for delivery, depending on your location.

CARE INSTRUCTIONS : Professional dry cleaning only. Tell your cleaner about the magnetic eyes and delicate beadwork before cleaning. Do not wash, wring, press or iron directly over the eyes or beads. Store the jacket without placing heavy garments over its shoulders or artwork, and keep the supplied magnet with the piece.

EXCHANGE & RETURN : We offer a free exchange within 30 days of delivery in case of sizing issues or damage. We do not accept returns because every garment is created specifically for its wearer. When a made-to-order piece is returned or left unaccepted, it risks becoming waste—and that is something we do not wish to promote.